Not very long ago, hyperlocal delivery services in India were mostly associated with metro cities. Bengaluru, Mumbai, Delhi, Hyderabad — these were the places where people first became comfortable ordering groceries at midnight, medicines within 20 minutes, or snacks during random work calls without stepping outside.
Tier-2 cities looked different back then.
Many people assumed smaller cities wouldn’t adopt rapid delivery...
A few years ago, most internet creators were mainly seen as entertainers or influencers. They made videos, posted content, built audiences, and partnered with brands occasionally for sponsorship deals. That was the expected path.
But something changed quietly.
Creators stopped asking, “Which brands should I promote?” and started asking, “Why not build my own brand instead?”
That shift has completely altered parts...
